Althougn this semester I didn't have any courses about photography, I still learn a lot on that and find some amazing phoyographers! Why? because I go to CityU and attend the lectures about photography with my sister. XDD
Now I want to introduce you a famous landscape photographer- Ansel Adams
Some of his great works:
Ansel Easton Adams (February 20, 1902 – April 22, 1984) was an American photographer and environmentalist, best known for his black-and-white photographs of the American West, especially in Yosemite National Park. One of his most famous photographs was Moon and Half Dome, Yosemite National Park, California.
With Fred Archer, Adams developed the Zone System as a way to determine proper exposure and adjust the contrast of the final print. The resulting clarity and depth characterized his photographs and the work of those to whom he taught the system. Adams primarily used large-format cameras, despite their size, weight, setup time, and film cost, because their high resolution helped ensure sharpness in his images.
Landor Associates is a San Francisco-based brand and creative design consultancy. Landor offers brand research and valuation, brand positioning and architecture, naming and nomenclature systems, corporate identity and consumer packaging design, branded environments, copywriting and digital branding.
Her lecture focused on package design. This topic is really interesting to me because I am not familiarize with this and I love to know how package can make products different to others. She raised some questions for us to think:
Must be constistent?
Logo must be huge on pack?
Product shot is mandatory?
More messages mean more reasons to buy?
Font is all the matters?
Follow the category code?
Only a box..?
She showed us many many examples and told us that package design should be flexible. We shouldn't be limited by some old thinkings. Still, being a package designer, there must be something to be considered. They are 1)objective, 2) priority of communication, 3)target audience and 4) solve the existed problems. She said you can be creative only when the clients are also creative as you are~XD
Also, for some old companies, there must be some elements that they want to preserve on their products, these elements which cannot be changed are called hard points, and others that can be chaged, are called soft points.
At the end, she introduced some terminologies in the field of package design, for example, BI-brand identity, FMCG-fast moving consumer goods, FMOT-1st moment of truth, which means the thing that you see on the product at first sight and SMOT- 2nd moment of truth . Someday, these words may be useful for you~!:D
She shared with us a interesting video. Let's see:
After finishing the book " London Pop-up" by Hei Shing Chan, I start reading another book called "What is Graphic Design?" Just find one interesting website introduced in the book.
Sand drawing has emerged in recent years. For me, sand drawing is not just drawing, but performing.
Here is a amazing artist 'performing' sand drawing.
Nobody talks in the whole performance. The artist is just drawing.
However, you can see the power of art, many people were involved in it and cried.
Sometimes, images are stronger than words.
This is a book about the author's study of book design in London. In Hong Kong, we can hardly find people who call themselves book desigeners, as book design is not considered as important thing. However, in London, people loves reading and also have habit to appreciate art. After I read this book, I really want to go to this lovely city!
I can see Mr Chan loves book design very much. He pay a lot of effort on this book. Even you do not know Chinere, you can still find something funny!
I just find this funny point in the author's blog! It's amazing!:D
